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Brand & press

Official Zroarus logos, colors and typography, with the rules for using them.

01 / Logo

Vector files (SVG). Download and use as supplied.

Primary lockup
Primary lockup
Use on white or light backgrounds.
Download SVG
Primary lockup, reversed
Primary lockup, reversed
Use on black or dark backgrounds.
Download SVG
Z mark
Z mark
For avatars and small spaces, on light.
Download SVG
Z mark, reversed
Z mark, reversed
For avatars and small spaces, on dark.
Download SVG

Download earlier black-and-gold artwork (PNG)

02 / Color

#0B1F3F

Navy
Panels, footer, dark surfaces

#1F5FD1

Zroarus Blue
Primary actions and links

#5B8CFF

Logo Blue
Z gradient start

#9A7BFF

Logo Violet
Z gradient end

#22D3EE

Cyan
The blade, highlights on dark

#0A1A33

Ink
Text and the wordmark

The Z is a gradient from #5B8CFF to #9A7BFF, with a cyan (#22D3EE) blade through the middle. These are the same colors used on zroarus.com.

03 / Typography

Inter, bold

Headings and display. Set tight and confident, in sentence case.

Zroarus Foundation

Inter, regular

Body text, interface and long-form reading.

Funding public goods, in the open.

04 / Usage

Do

  • Keep clear space around the logo equal to the height of the Z's top bar.
  • Use the reversed version on black and dark photography.
  • Use the Z mark alone only where the full lockup would be illegible.

Do not

  • Do not recolor, outline, rotate or add effects to the logo.
  • Do not stretch or condense it, or re-type the wordmark in another font.
  • Do not place it on busy backgrounds or low-contrast colors.
  • Do not use it in a way that suggests the Foundation endorses your project.

05 / Naming

Press and partnerships

For interview requests, speaking invitations or partnership proposals, contact the team.

Contact the FoundationPartners